Pink - are we blinded by it?

I just finished reading this article in the St. Petersburg Times. It says everything that I have thought but have felt like a traitor saying. It asks questions that all of us need to ask. Just because a product is pink, a party is pink, a fund raiser is pink, it does not mean anything. We all need to be educated consumers. Especially in this day and age. Our money, our time, our emotions are to precious. There are too many organizations out there waiting in the wings to pray on us. We all want to do something to help. We just have to find the right way. I think maybe we need to put faces on causes. Instead of supporting organizations maybe we donate time, money directly to someone in need through our local hospitals, church or schools. Maybe we research a specific team that looks into the cause of cancer, or one that looks into your particular type of cancer. We have a beautiful thing - this internet. We need to use it to research how and what we want to support instead of blindly following the pink road. http://http://www.tampabay.com/opinion/columns/think-pink-hold-on/1040821